Well, today is January 11th and we've just gotten news that David Bowie, a large influencer to music and pop culture has just passed at the age of 69. I'll be the first to admit it, when the pictures began circulating the internet I had no idea who he was until I did my research.
And now, it's safe to say that David Bowie was a phenomenal business man and rockstar who was the first to do what we call, "break the internet".
(Now I could go deeper into who he was, but if you are interested in knowing more about him rather than me telling you in this super descriptive way, just click here and read his full story which is quite amazing.)
Among all of the amazing things said about Bowie, what stuck out to me the most was his ability to understand his market and the direction it was going. Many of my fellow marketing friends along with strategists can't stress to you enough the importance of understanding your markets and its trends.
For us millennials, the power of internet and social media is at its all time high. From building businesses to brands, early on, David Bowie stood the power of internet at his time and it's direction and impact on our future.
Check out this excerpt in an interview with BBC on Forbes.com:
‘Rock and roll is now a career opportunity, and the internet carries the flag for the subversive and rebellious, chaotic and nihilistic…the monopolies do not have a monopoly [anymore]. I think the potential of what the internet is going to do to society, both good and bad, is unimaginable. I think we’re on the cusp of something exhilarating and terrifying.
The context and the state of content is going to be so different to anything we can envisage at the moment, where the interplay between the user and provider will be so in simpatico it’s going to crush ideas of what mediums are all about.’
If you are in the industry of business, understanding markets is the only way you can actually make money. I mean think about it, if you understand your market, you understand your consumers, if you understand your consumers, you can give them a product that they want or need.
However, when you understand the trends of your market, you are able to also predict trends in the future.
This is exactly what made David Bowie an absolute business man.
What I took from this, is in order to be a successful business women, you must understand your market and the direction of your market so you can begin to create a product or set a new trend for that particular market.
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In shorter terms, think ahead and think about what other people are not doing to serve the greater good. Think about what you can give to the culture.
What do you think about David Bowie? Do you agree with his direction on where music is going? Where internet and the use of media is heading? Sound off in the comments below!