Working in the field can be a bit of a headache, let's be honest. One of the main reasons is because in order to get where you want to go, you have to not only know people but be the best at whatever it is that you do.
That is one thing I've learned.
It is important to be the best at whatever it is that you do. If you do not know something, research, ask someone, or hell, figure it out yourself. Knowledge is power, and if you strive to be nothing less than great, it is imperative to understand how important it is to also have the people around you mirror that same perspective.
If you are having issues building a circle who is just as motivated as you, no worries, here are 5 steps to building the ultimate power circle.
Prepare for take off:
1. Who are you? What is your brand? What is your benefit?
These are the questions you have to ask yourself before anything. When you meet people you have to pitch yourself, not sell yourself. With that being said you have to know who you are, what you do, and how you can benefit the mass.
Those questions are extremely important. Those exact questions will make sure that you are targeting the right group and honestly, will make sure you know who the hell you are.
If you have issues answering those 3 questions no worries, deciding who you are and who you want to be isn't something that happens overnight but you have to figure it out before you even think about building a power circle.
2. Use your social media
Social media is the main way I target most people I want to work with. It is easy and it is a reference point, kind of like an online resume. If you are unfamiliar with how to market yourself online, check out another article I've written that teaches you how to do that in 3 steps here.
Set up coffee sit-downs or phone conversations with the people you target. The best way to build those kind of relationships is to truly treat them as a friend.
3. Nurture the relationship
As I said previously, treat the relationship as if the person is a friend. Check in with them, attend any events they might have or invite them out to yours. Now you do not have to be besties, however it has to be evident that you are making an effort to get to know who they are and what they are into.
Be consistent with it, reaching out every couple of weeks or so is cool, and trust me, it will go a long way.
4. Turn the friendship into a business
Whether you decide to put money in their pocket by inviting them on a certain business venture or connecting them with someone you know, either way it is a benefit.
Everyone in your circle should be a benefit.
The easiest way to make this connection is to let the person know that you understand they have - whatever it is they do - going on and you have - whatever it is you have going on - and you want to make it all work in both of your favors.
If they are truly a business person and respect you as a business individual, they will be open to turning that friendship into a business venture. The best friendships, after all, were built on business.
5. Do good business
Simple. Once you do good business and you continuously follow the steps mentioned above, this person will eventually begin to connect you with their network if they already haven't done so.
And once that happens...
You are well on your way to having the ultimate power circle.